Presidential Campaign Social Media Check Up. Part 3 of 3: The Republican and Democratic Conventions

by politicalthing

This blog was originally authored by me and published on the Radian6 website on July 6, 2012. I am posting it here for posterity.

The presidential primary season has come to an end and the summer campaigns are gearing up. Last Wednesday and this past Tuesday I looked at the social media buzz around the two presidential candidates: Mitt Romney and Barack Obama.

Today, I take a look at the buzz being generated as Republicans and Democrats look forward to their respective nominating conventions.

GOP chatter slightly edges out DNC chatter

Both the GOP and DNC national conventions are a couple of months away but people are chatting about them now. Looking back over the last 30 days there have been 26,500 mentions with both the GOP and the DNC conventions sharing a roughly even share of the conversation.

The trend line shows that for most of the last 30 days conversations related to the GOP national convention have lead social mentions.

The spike in GOP conversations on June 19 was fueled by reports that the University of Tampa was requiring all freshmen to take “RNC 101”, an introductory course designed to teach students the history of political conventions and keep them updated on the daily happenings at the event. The July 2 spike was the result of an announcement that Kid Rock will be performing at the convention.

By far the largest spike in the conversation occurred on June 26 as a number of Democratic politicians let it be known that they would not be attending the DNC convention in Charlotte, NC.

GOP social chatter trends older than DNC

Digging into the conversations a bit further with Radian6 Insights reveals that of those who listed their age in their social profiles the conversations trended slightly older for those discussing the GOP convention and younger for the DNC convention.

When running these Insights the 25-34 age demographic, in almost every case, is the dominant age bracket. This makes sense as the 25-34 age demographic is the “social media generation”. Seeing them at the top of both the GOP and DNC age graphs is to be expected. What is less common is to see the 45-54 and 55-64 age demographics be so dominant.

In the GOP graph (red) the 54-64 age group makes up the third-largest demographic chatting about the convention on social media. The 45-54 age group is right behind them in fourth place. In the DNC graph (blue) the 45-54 age group makes up the third largest demographic with the 55-64 age group fifth. In both cases the 65+ age group are active in the social conversation. This age group rarely shows up when running these insights.

A long, engaging summer

With two months to go until the GOP and DNC national conventions the social chatter will only increase as the summer progresses. Will you be attending either of the conventions?